BRAND. INNOVATION. DISTRIBUTION. SALES.
OPTIMIZING COMPANY ACTIVITIES AND PROFITABILITY IN UNPREDICTABLE & CHANGING TIMES
ABOUT US
B.I.D.S. FOOD & BEVERAGE IS A FULL-SERVICE COMPANY THAT OFFERS A FULL RANGE OF CONSULTING SERVICES COMBINING STRATEGIC BUSINESS DEVELOPMENT WITH AGENCY DESIGN SERVICES TO BUILD, DEVELOP AND ACCELERATE BEVERAGE AND FOOD BRANDS RECOGNITION, SALES AND PROFITABLY.
The signature difference of the B.I.D.S. Food & Beverage business approach is a highly experienced industry team with extensive real-world knowledge which enables fast focus on business opportunities ranging from new product launch, product growth opportunities, business expansion, reviving older brands, and more.
B.I.D.S. Food & Beverage offers clients a complete program that accelerates brand development and positioning throughout the product Lifecycle. If necessary, strategy, design work, marketing & channel development will take place simultaneously to substantially cut the time it takes to go-to-market.
WHAT WE DO:
SINCE ONE SIZE NEVER FITS ALL, B.I.D.S. FOOD & BEVERAGE WORKS COLLABORATIVELY WITH EACH CLIENT PARTNERING WITH THEM EVERY STEP OF THE WAY, STARTING WITH A STRATEGIC REVIEW OF THE BRAND AND PRODUCT LINES AND AN ASSESSMENT OF THE OPPORTUNITIES, RISKS, AND SPECIFIC RECOMMENDATIONS LEADING TO A GOAL-ORIENTED PLAN TO REACH THE CLIENT’S OBJECTIVES.
The suite of consulting capabilities includes strategic initiatives focused on growth, distribution, and overall company market strategy, sales and profitability. B.I.D.S. Food & Beverage takes great pride in supporting management development, collaboration and communication – an integrated individual “one-stop-shop” approach that supports each of our clients in getting all elements of their business program addressed efficiently in one place.
STRATEGY
FOOD & BEVERAGE SEGMENT:
B.I.D.S. FOOD & BEVERAGE OFFERS A BROAD RANGE OF FOOD AND BEVERAGE SERVICES FROM PRODUCTION, TO GENERAL GROCERY BRANDS, SPECIALTY BRANDS, AND HIGH-END BRANDS. INCLUDING PLACEMENT IN SPECIALTY AND GENERAL GROCERY FOR SHELF-STABLE, PERISHABLES, AND FROZEN PRODUCT LINES.
B.I.D.S. Food & Beverage has deep relationships with formulators, co-packers, as well as the buyers for major grocery chains and specialty stores. This allows for the potential of rapid growth and expanded distribution.
B.I.D.S. Food & Beverage integrates its strategic business services to build and position your brand, with marketing and sales development and an award winning in-house design agency that has developed many iconic industry brands.
We are able to offer clients a complete program that accelerates brand development and positioning throughout the product Lifecycle. If necessary, strategy, design work, marketing & channel development will take place simultaneously to substantially cut the time it takes to go-to-market.
B.I.D.S. Food & Beverage will cover the full business lifecycle from product inception, development, and placement on the shelf to marketing support, sales and growth. Strategic expertise and support will be offered in brand development, and management, as well legal and regulatory, if required.
B.I.D.S. Food & Beverage’s goal is to provide a complete program that integrates strategic business growth and resources with a sophisticated brand and marketing team.
B.I.D.S. Food & Beverage’s integrated approach is designed to enable our clients to move fast and build a platform for growth and profitability rapidly.
FOOD & BEVERAGE SEGMENT
RESTAURANT / RESTAURANT CHAIN SEGMENT:
We are also operational and thought leadership experts in the fast changing world of the chain restaurant segment. Our team members have deep experience in the segment. All members of our team have actually worked in the food and restaurant segment, some in specialty areas, others working their way up to top management positions allowing them to understand every facet and level of the business from all the daily operations and functions associated with both front and back of the house. This also gives them the advantage of understanding the larger corporate issues and strategy; whether it’s rebranding, raising capital or pre/post mergers and acquisitions. The goal is always to build longevity and profitability at every level of each individual chain location/unit as well as the cooperation as a whole.
AREAS OF B.I.D.S. RESTAURANT / RESTAURANT CHAIN SPECIALIZATION:
• Every aspect of operations, including concept development, concept revamp, ambiance, menus, etc.
• Operational issues/operations overhaul
• Chain expansion – plan development and execution
• Pre and Post Merger and Acquisition
• ...and more
RESTAURANT / RESTAURANT CHAIN SEGMENT
THE CORE TEAM
JIM PINZINO
Principal
JENS WALLRABE
Principal
JÖRG WALLRABE
Head of Creative
ALEJANDRO LEAL
Hispanic Market Expert and Program Management
OUR CAPABILITIES
CREATIVE
Container/Bottle design
Logo/Brand
Packaging
Point of Sale
In-market Design
(Decals, Van/Truck Wraps, etc.)
STRATEGIC
Brand & Product Line Review
Brand Presence – Enhance & Elevate
Identify Target Opportunities
Growth Strategy – Product Lines
Niche Offerings
MARKETING
Customer & B2B Marketing
Channel Marketing
Marketing - Digital, Mobile & Traditional
Niche Marketing
Local and National Campaigns
SALES DEVELOPMENT
Strategic Sales Planning
Sales Presentations
Forecasting and Reporting
Customer Retention
Account Management
MANAGEMENT
DEVELOPMENT
Executive Management Collaboration Manager Skills Workshops
Team Training
Corporate Mission Training
Focus Groups
RESTAURANT/
CHAIN SERVICES
All Aspects of Operations
Operations Overhaul
Concept Development & Execution
Chain Expansion Plan Development & Execution
Pre and Post Merger Acquisition
COMMUNICATION SERVICES
Promotions Development
Trade Shows & Events
Collateral (Print, Video, Media, Web, etc.)
Digital & Traditional Public Relations
Internal Corporate Communications
DISTRIBUTION MANAGEMENT SERVICES
Distribution Channels
Relationship Development
Expansion Management
Network Management
Distribution Optimization
DIGITAL PLATFORMS
Strategy Development & Implementation
Design & Optimization
Engagement
Analytics
Program Management
POST COVID-19 STABILIZATION & EXPANSION SERVICES
Situation Analysis
Innovation & Flexibility Ideation
Business Enhancement
Alternative Revenue Planning & Implementation
Expansion Management
KEY TO SUCCESS
EACH CLIENT PROGRAM/PROJECT WILL INCLUDE A REVIEW OF THE CURRENT STATE OR DISTRIBUTION STRATEGY FOR ALL FOOD & BEVERAGE PRODUCT LINES UNDER REVIEW, INCLUDING NATIONAL, REGIONAL, LOCAL DISTRIBUTION, AND RETAIL CHANNELS, AND ONLINE/E-COMMERCE CHANNELS. DISTRIBUTION STRATEGY IS ASSESSED IN TERMS OF SALES VOLUME, PRICE & PROFITABILITY AGAINST BRAND PERFORMANCE TARGETS.
B.I.D.S. Food & Beverage will assist in assessment of the effectiveness of your current distribution strategy and propose potential alternatives and enhancements that may deliver improved performance more directly in line with the brand’s overall objectives or those for specific product lines.
CONTACT US
SEND US A NOTE HERE, AND ONE OF OUR BUSINESS SPECIALISTS EXPERTS WILL GET BACK TO YOU RIGHT AWAY.
As corporate marketing budgets continue to shrink, brand managers and their agency partners are increasingly tasked with making a major impact with consumers without breaking the bank.
Sound familiar? Let B.I.D.S. Food & Beverage help you, we specialize in creating press-worthy marketing and distribution strategies that won’t deplete your entire annual budget.
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